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Red Hat brand foundation

Using these brand standards as the starting point for all projects ensures that every interaction our audiences have with Red Hat reflects our brand personality, aligns to our brand strategy, and uses a consistent visual language.

Why does that matter? Because it helps us create an authentic relationship and credibility with our customers, partners, and contributors.

Red Hat diagram with concentric circles.

Always start with the brand standards.

The Red Hat brand standards website is the most accurate, most up-to-date source for all brand information and assets. 

Explore our brand standards

Design language

  • Logo

  • The hat

  • Icons

  • Fonts and typography

  • Illustrations

Brand messaging

  • Brand mantra

  • Brand personality

Then, learn about how we apply them to physical space.

Explore our branded environments

Branded environments

  • Signage and wayfinding

  • Physical applications of the hat

  • Interior design color palette

  • Shapes and patterns

  • Glass manifestation

  • Interactive elements

  • Environmental graphics

  • Art

  • Artifacts

  • Messaging

  • Associate expression

  • Digital solutions

  • Lighting

  • Temporary applications

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